Serena Williams's fashion line is here. Following collaborations with HSN and Nike, the tennis champion, who gave birth, won a Grand Slam all while creating Serena, her debut 12-piece collection. The prices range from $35 to $250, which Williams told WWD was important for her, since the line's ideal customer is "practical."
“The customer is a girl or a woman who believes in herself, or wants to believe in herself; maybe she’s feeling unconfident that day,” Williams told WWD. “And someone that is unapologetically themselves, and that maybe they stand out; maybe they stand out because they are strong or they’re beautiful or they want to not be the norm. Our woman is someone who looks at fashion as a compass to show who they are, to show what they are.”